What We're Covering

Every session answers the same question: what keeps members?

Each tool on this list exists because it solves a specific retention problem. You'll see how it works, who runs it, and what to do with it before you leave the room.

Building Your Text Club Faster

The bigger your list, the more everything else works. We'll show you how operators are growing their text clubs on-site, off-site, and everywhere in between.

Fundraising Programs

How to build a fundraising campaign that brings new customers into your wash, grows your list, and generates real revenue for you and the organizations you love.

Off-Site and Community Marketing

How to grow your text club everywhere your team goes — events, sponsorships, church partnerships, local businesses, and more.

Tools Your Team Can Use Every Day

Consistent member engagement starts with consistent team behavior. You'll walk out with tools your CSAs, vacuum attendants, and managers can run on their own, without you having to remember to send something.

Your Referral Program

Most OptSpot clients have it and don't know it. How to set it up, let your best customers do the marketing, and track who's driving new business your way.

Customer Service and Recovery

A member you recover is worth more than a new one. You'll learn how to catch a bad experience before it becomes a Google review, and how to bring that customer back instead of losing them for good.

Loyalty and Retention

The loyalty system that converts retail customers to members when the timing is right and keeps your existing members coming back consistently, without your team having to manually drive it.

Review Building That Works

How to consistently build Google review velocity through your text club and your team — and why the words in those reviews matter more than the star rating.

Secret Shopper Program

How to turn your best customers into secret shoppers. A simple system that rewards them with free washes in exchange for real feedback on your operation — handled automatically through OptSpot.

The Dealership Program

A new OptSpot program that connects your car wash with local car dealerships. Being demonstrated for the first time at this summit.

Exclusive to This Summit

Two brand-new programs. First look on August 31.

The Dealership Program and the Secret Shopper Program are being unveiled for the first time at this summit. This is the only place you'll see them demonstrated before they go live.

Claim Your Seat

The Real Problem

Your members aren't canceling for the reason you think.

Most operators assume the cancellation problem is economic. Or competitive. Or pricing. The data says it's none of those.

40% of members cancel because they stopped using their membership

That's the finding from the ICA's Q3 Pulse Report. Not the economy. Not the competition. Not the price. It's a usage and habit problem. And it's fixable.

Every member who cancels takes their recurring revenue with them

Replacing one costs more than keeping one. The operators who've fixed this didn't find a different platform. They started using more of the one they already have.

The tools to fix this are already in your account

The tools the top operators are using to drive usage, recover at-risk members, and build the habits that keep people paying are available in OptSpot. This day shows you exactly how to run them.

Who Is This For

This day is for two groups of operators.

If you're wondering whether you belong in this room, read both.

Already Working with OptSpot

You're getting results. You want more.

You're using OptSpot and it's working. But you know you're not using everything it offers. You want to grow your retail customer base, convert more of them to members, and build a marketing system that runs consistently — not just when you remember to send something. This day shows you exactly how to get there.

Considering OptSpot

You want to see what OptSpot actually brings to the table.

You've probably heard OptSpot described as a text marketing platform. This is the room where you'll see what it actually does for a car wash business, straight from operators running it every day. No sales pitch. Just an honest look at what's possible.

Why We Built This Day

Every tool in OptSpot exists because a member was about to cancel.

Members cancel when they stop feeling the value. Every tool in OptSpot was built to stop exactly that. To drive usage, recover at-risk customers, build loyalty, and keep members engaged long enough to stay.

The challenge is that most operators never activate more than a fraction of what's available. Not because they don't want to. Because nobody has ever sat down and shown them everything that's there and exactly how to run it.

That's what this day is. We took the tools that actually move retention numbers and we're walking through every one. Not just what it does, but how to use it starting the week you get home.

10x ROI reported by operators using the tools built specifically to drive member retention

1 Day To walk through every tool, the retention problem it solves, and exactly how to run it

0 Fluff. This is a working day. You'll leave with a clear list of what to turn on and how.

Sound familiar?

"I know I should be doing more with OptSpot. I just don't know where to start."

“

I've been an OptSpot client for years. Most operators still think it's a text marketing company. It's a full-service marketing agency for car washes. When you actually use everything they offer, 10x ROI isn't an exaggeration, and your team has tools that make every part of the job easier. Most operators just never take the time to figure out what they have access to.

Craig Slowik, Car Wash Operator and Long-Time OptSpot Client

OptSpot team connecting with operators at the summit

The Difference

Same platform. Very different results.

The operators seeing 10x ROI aren't on a different plan. They're using more of the one you already have.

Using About 20% of OptSpot

Occasional
campaigns. Results when you remember to send something.

– Marketing is reactive, not systematic
– Members canceling without a clear reason why
– No system for catching at-risk members before they're gone
– Team spending time on things that could run automatically
– Results are inconsistent month to month
– Hard to know what's actually working
– Only using a fraction of what's available

Where most operators are Getting started

Using All of It

Consistent
results. Marketing that works even when you're not thinking about it.

✓ Members staying longer because they're engaged, not just enrolled
✓ At-risk members caught and recovered before they cancel
✓ Revenue growing consistently, month over month
✓ Operations running more efficiently with less manual effort
✓ Team empowered with tools that make their jobs easier
✓ Strong member retention built into the process
✓ Clear picture of what's working and why

What the top operators are seeing 10x ROI

The stakes The top operators aren't on a different platform. They're using more of the one you're already paying for.

Already at your
fingertips.

How This Works

Here's how this day works.

No prep required. Just show up.

Reserve your seat

$99 deposit, refunded the moment you check in on August 31. It's free to attend. The deposit keeps the room full of operators who actually want to be here.

Show up August 31

Small room. Breakfast waiting. Operators like you. Sessions run 8:30 AM to 3:00 PM at the Embassy Suites, steps from the water. Lunch is on the fourth-floor terrace with views of the Gulf.

Go home with a plan

You'll leave knowing exactly what to do next and how to do it.

What You'll Walk Away With

Here's what you'll walk out with.

"I activated my referral program before I left the parking lot."

Most OptSpot clients have it and don't know it. You'll leave this room knowing exactly how to turn it on and what to expect from it.

"I handed the O Card to my CSAs the Monday after."

A real tool your team can use immediately — in the lanes, at events, anywhere. You'll see it working in the room and walk out knowing how to put it in your team's hands.

"I realized I had a fundraising system I'd never turned on."

The tools to run a full fundraising campaign are already built. You'll see the setup, the pitch, and the results — start to finish.

"I finally stopped wondering what else OptSpot could do."

Every tool covered in this room was built to solve a specific problem. You'll leave with a clear picture of what's available and which ones apply to your wash right now.

"I texted my account manager on the drive home with a list."

Not inspiration you'll forget. A specific set of next moves you knew how to execute because you'd already seen them done in the room.

"I finally used the full partnership I'd been paying for."

The operators who go through this room don't look at OptSpot the same way after. Neither will you.

Who's Leading This Day

Led by the OptSpot team, with operators in the room.

This day is run by the OptSpot team — the people who built these tools and have seen what they solve across hundreds of car washes. A few operators will also share how they're running them and what the results look like.

No outside keynote speakers. No vendor pitches. Just the people who built these tools walking you through the ones that matter most — the problem each one solves and exactly how to use it.

OptSpot team working hands-on with operators

What Operators Said

From the April 2026 Summit.

Same team. Same venue. Different day.

100% of attendees rated the event
Excellent or Very Good

8 of 9 said they'd definitely recommend
it to a colleague

Every single session rated
Excellent or Very Good

“

This is a "can't miss" event for me and my team.

Scott Holland

Owner / Operator · 6–15 Locations

“

The insights and strategies shared were practical and immediately applicable. Their platform has helped me strengthen customer relationships and drive consistent growth. I highly recommend this to any car wash looking to elevate their marketing efforts.

Michelle Alderman

General Manager, Sweetwater Car Wash · 2–5 Locations

“

An excellent mental reset that provided simple and easily implementable techniques. The immense value of the retail customer had been completely lost on me. This program brought it back into focus.

Kal Lingam

Owner / Operator · 2–5 Locations

The Venue

Embassy Suites by Hilton

16006 Front Beach Rd, Panama City Beach, FL 32413

Steps from the Gulf of Mexico, right at Pier Park. One of Panama City Beach's best properties. Good food, great views, and easy parking.

Make it a long weekend. Come early, bring the family, and enjoy the beach before the summit. This is Panama City Beach in August. Take advantage of it.

Breakfast and lunch included

Steps from the beach

Complimentary parking for hotel guests

Discounted group room rate available

Book Your Room at the Group Rate

Outdoor lunch session on the Embassy Suites terrace, Panama City Beach

Seats are going fast — registration closes August 21 Secure Your Spot

Join the Summit.

August 31, 2026 · Embassy Suites · Panama City Beach, FL

Members cancel when they stop using it. You already have the tools to fix that. August 31 is where you learn how.

^$99 Refundable Deposit

Your $99 is refunded when you check in on August 31. You attend for free. If you register and don't show, it's forfeited. We keep this room small and we keep the commitment real — because the conversation that happens in it only works when everyone in it means it. Seating is limited to three people per business.

Full day of sessions

Breakfast and lunch

Clear next steps for your business

Having the OptSpot team walk through every available tool with you privately would cost thousands. Here it's one room, one day — and the $99 comes back when you walk in the door.

You won't just leave knowing how to use these tools. You'll leave as the kind of operator who does.

Seats are going fast. Registration closes August 21.

Questions? Email bre@optspot.com

By registering you agree to our Terms and Conditions. Registration closes August 21, 2026.

Common Questions

FAQ

Why are my members really canceling?

According to the ICA's Q3 Pulse Report, 40% of members who cancel say they left because they didn't use their membership enough. Not the economy, the competition, or your price. It's a usage and habit problem. And it's exactly what this day is built to address.

Who is this summit for?

Car wash owners, GMs, and marketing leads, whether you're on OptSpot or not. Single-location operators and multi-site groups are both welcome. If you run a car wash and care about retention, revenue, and getting more out of the tools you have, this day is for you.

Can I come if I'm not an OptSpot customer?

Yes. You're welcome here. This day is led by the OptSpot team and is built around showing car wash operators what's possible. If you leave wanting to know more about working with OptSpot, great. If not, you'll still walk out with a clear picture of the strategies the most successful operators are using to grow their business.

What does the $99 deposit cover?

It holds your seat. When you check in on August 31, the $99 is refunded to you. You attend for free. The deposit exists to keep the room full of operators who intend to show up.

What if I register and can't make it?

If you don't show, the $99 is forfeited. Room size is limited and every empty seat is a spot someone else could have had. If a real emergency comes up, email bre@optspot.com and we'll handle it like reasonable people.

Can I bring a team member?

Yes, up to three people per business. Each person needs their own registration and deposit. The more people from your team who hear this content, the easier it is to implement when you get home. We cap it at three per business to keep the room varied and the conversation useful for everyone.

What should I expect from the day?

Sessions run 8:30 AM to 3:00 PM. Breakfast is ready when you arrive at 8:00. Lunch is included on the fourth-floor terrace. Sessions are practical, not lecture-style. Expect real conversations and real numbers. You'll leave knowing exactly what to do next.

Where should I stay?

The summit is at the Embassy Suites at 16006 Front Beach Rd, Panama City Beach. We've secured a discounted group rate — book your room here. Panama City Beach has great food and plenty of reasons to make a long weekend out of it.

What's the dress code?

Business casual. It's Panama City Beach in August. Comfortable is fine. Don't overthink it.

The #1 reason your members cancel isn't the economy.